Marketing Team Lead

Job Summary

• This job reports to the CEO
• The corporate communications team reports to this role holder

Job Objectives

• Develop and execute marketing strategies to promote iHorizons’ IT services and solutions to B2B clients
• Enhance brand visibility and reputation in the IT services industry
• Collaborate with cross-functional teams to align marketing activities with business objectives

Job Responsibilities

• Develop and execute comprehensive marketing plans, including strategic positioning, target market identification, and campaign implementation
• Conduct market research and competitive analysis to identify industry trends, customer needs, and new business opportunities
• Collaborate with Sales to define and prioritize target market segments
• Identify key messaging and value propositions to effectively communicate iHorizons’ offerings

Event Marketing

• Develop and implement the event marketing strategy to promote iHorizons’ brand and generate leads
• Identify relevant industry events, conferences, and trade shows for participation
• Coordinate logistics, including booth setup, materials, staffing, and post-event follow-up
• Leverage events to build brand awareness, engage with prospects, and foster client relationships

Social Media Marketing

• Develop and implement a comprehensive social media marketing strategy to engage and grow iHorizons’ online community
• Create and curate engaging content for various social media platforms (e.g., LinkedIn, Twitter, Instagram, YouTube, Facebook) to increase brand awareness and generate leads
• Monitor social media trends and leverage emerging platforms and features to enhance the company’s social media presence
• Implement social media advertising campaigns to reach targeted audiences and drive website traffic and lead generation
• Analyze social media metrics and generate reports to assess the effectiveness of social media strategies and campaigns

Market and Industry Research

• Conduct directly or through third party service providers research on IT industry trends, new product/services trends, competitor landscape, and the general Qatar IT market
• Identify and assess market trends, including shifts in customer demand, competitive offerings, and technological advancements
• Ensure training need analysis is done for team members and that the chartered training programs are administered properly

Processes, Best Practices & Work Standard Management

• Ascertain that work processes and tools followed by the team are effectual and of high standards
• Establish and document best practices
• Compare current practices to relevant industry best practices and bridge gaps (if any)
• Closely monitor & audit the processes of the function to ensure the quality & work standards are maintained
• Evaluate the efficiency of the tools and constantly update them
• Research the evolving areas of work, new market trends & changes and keep functional processes and standards updated by incorporating these trends and changes into the work model and leading its adoption

Job Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field
• 10-12 years of experience in B2B marketing, preferably with the majority in the IT services industry

Skills And Abilities

• In-depth knowledge of marketing principles, strategies, and tactics relevant to the regional market
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
• Excellent leadership and team management skills

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