Ecommerce Manager
Link x Talent
Job Category: Manager
- Industry: FMCG
- Job Location: Qatar
- Title:E-Commerce Manager
- Reports to: Chairman
POSITION Objective:
Responsible for driving online sales and enhancing the overall e-commerce strategy of AIH. This role focuses on managing the online shopping experience, optimizing product listings, and implementing effective marketing strategies to increase traffic and conversion rates. The E-Commerce Manager will work closely with cross-functional teams, including marketing, IT, and operations, to ensure a seamless online retail experience for customers.
DUTIES AND RESONPONSIBILITIES:
E-Commerce Strategy Development:
- Develop and execute a comprehensive e-commerce strategy to achieve sales and growth targets.
- Stay updated on industry trends and competitive landscape to identify opportunities for innovation and differentiation.
Website Management:
- Oversee the e-commerce platform, ensuring an intuitive user experience and mobile responsiveness.
- Collaborate with web developers and designers to implement website enhancements and troubleshoot technical issues.
Product Management:
- Manage the online product catalog, including accurate product descriptions, images, pricing, and inventory management.
- Coordinate with merchandising and supply chain teams to ensure optimal product availability and timely fulfillment.
Customer Experience:
- Enhance the online shopping experience through effective customer engagement strategies, including personalized marketing and customer service initiatives.
- Gather customer feedback to continuously improve website functionality and customer satisfaction.
Analytics and Reporting:
- Utilize analytics tools to track website performance, sales metrics, and customer behavior.
- Prepare regular reports on e-commerce performance, presenting insights and recommendations to senior management.
· Collaboration and Coordination:
- Work closely with marketing, IT, logistics, and customer service teams to ensure alignment on e-commerce initiatives.
- Manage relationships with third-party vendors and service providers, including payment processors and shipping partners.
· Budget Management:
- Develop and manage the e-commerce budget, ensuring efficient allocation of resources to maximize impact.
- Monitor expenses and financial performance against budgeted targets.
KEY PERFORMANCE INDICATORS / SUCCESS MEASURES
Sales Performance:
- Total Online Sales Revenue: Measure the total revenue generated from e-commerce sales within a specified period.
- Sales Growth Rate: Percentage increase in online sales compared to previous periods (monthly, quarterly, or annually).
Conversion Rate:
- Website Conversion Rate: Percentage of website visitors who complete a purchase.
- Abandoned Cart Rate: Percentage of shoppers who add items to their cart but do not complete the purchase.
Customer Retention Metrics:
- Customer Retention Rate: Percentage of customers who make repeat purchases within a defined timeframe.
- Average Order Value (AOV): Total revenue divided by the number of orders, indicating how much customers are spending on average.
Operational Efficiency:
- Order Fulfillment Time: Average time taken to process and deliver an order from the point of purchase to delivery.
- Inventory Turnover Rate: Number of times inventory is sold and replaced over a period, indicating how effectively stock is managed.
Website Performance Metrics:
- Page Load Time: Average time taken for pages to load, as faster load times improve user experience and conversions.
- Mobile Responsiveness: Percentage of sales coming from mobile devices, indicating how well the site performs on mobile platforms.
DESIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Relevant certifications in e-commerce or digital marketing is a plus.
- Minimum of 5 years of experience in e-commerce management, preferably within the retail sector.
- Proven track record of driving online sales growth and managing successful digital marketing campaigns.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, AdWords, social media advertising).
- Excellent analytical skills with the ability to interpret data and make informed decisions