Assistant Marketing Manager
Raffles Hotels & Resorts
Job Category: Manager
Job Summary:
The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue of Raffles & Fairmont Doha. This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry.
Key Responsibilities
Marketing Strategy & Execution:
- Assist in developing and implementing integrated marketing campaigns to drive awareness, engagement, and bookings.
- Support brand positioning and storytelling in alignment with Raffles & Fairmont’s luxury identity.
- Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
- Ensure consistency in brand messaging across all communication channels.
Digital & Social Media Marketing
- Manage social media accounts, create engaging content, and oversee community management.
- Analyze social media performance and optimize content strategy based on insights.
- Support paid digital advertising campaigns (Google Ads, social media, display marketing).
- Collaborate with influencers and content creators to enhance online visibility.
Public Relations & Media Engagement
- Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications.
- Maintain strong relationships with media, influencers, and brand partners.
- Coordinate media visits, FAM trips, and influencer collaborations.
Content Creation & Brand Management
- Work closely with designers, photographers, and videographers to produce high-quality marketing materials.
- Ensure all brand visuals and content align with Raffles & Fairmont standards.
- Support website and email marketing initiatives, ensuring content is updated and engaging.
Event Marketing & Partnerships
- Assist in planning and promoting hotel events, sponsorships, and brand collaborations.
- Develop partnerships with luxury brands to enhance brand exposure and guest experiences.
- Coordinate with F&B, Sales, and Operations teams to maximize marketing impact.
Analytics & Reporting
- Monitor campaign performance, generate reports, and provide insights for continuous improvement.
- Track ROI of marketing initiatives and adjust strategies accordingly.
Qualifications
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in luxury hospitality marketing.
- Strong knowledge of digital marketing, social media management, and PR.
- Excellent written and verbal communication skills.
- Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
- Creative mindset with strong attention to detail.
- Ability to multitask and work in a fast-paced environment.