Head of Ecommerce

Purpose of Role: The Head of E-Commerce will lead and oversee the strategic direction and operations of our E-commerce channels and how they fuse with Retail to deliver a frictionless customer journey. This role is pivotal in driving growth, enhancing customer experience, and ensuring operational excellence across the E-Commerce platform as well as a digital journey in physical Retail.

🧩 What You’ll Do:

Strategic Planning & Execution:

• Develop and implement the E-Commerce business strategy in alignment with the company’s corporate goals.
• Translate high-level strategies into actionable roadmaps to achieve business objectives.
• Lead the execution of strategic initiatives to drive growth and market expansion.
• Bringing innovation into E-Commerce and ensuring Starlink stays ahead of the competition through cutting edge ideas and implementation

Business Development and Partnerships:

• Identify and evaluate new business opportunities/partnerships for E-Commerce business unit.
• Manage relationships with third-party vendors and partners to enhance e-commerce capabilities
• Build and maintain strong relationships with key partners, suppliers, and stakeholders.
• Negotiate and manage contracts with vendors and partners to ensure favorable terms and conditions.
• Partner with Head of Retail to ensure the E-Commerce platforms work in synergy with physical Retail – and ensuring customer movement between the two verticals is seamless

Digital Marketing & Website Management

• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media to increase traffic and sales.
• Ensure the website is user-friendly, up-to-date, and optimized for conversions.
• Enhance the online customer journey, ensuring a seamless and engaging shopping experience plus looking at new customer pathways – ensuring customer can buy by reducing ‘clicks’.

Operational Management:

• Provide leadership to the E-Commerce team who will oversee the day-to-day operations ensuring efficiency and high-quality service delivery.
• Monitor and analyze key performance indicators (KPIs) to ensure operational excellence and continuous improvement.
• Utilize analytics to monitor performance, identify trends, and make data-driven decisions.

Financial Management:

• Develop and manage the E-Commerce annual operating plan, ensuring alignment with financial goals – Sales, GP, Opex, NP – plus category mix and potential of high margin verticals
• Conduct financial forecasting and analysis to support strategic decision-making.
• Ensure profitability and cost-effectiveness of the E-Commerce business unit.

Market Analysis & Insights:

• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Provide insights and recommendations to the executive team to inform strategic decisions.
• Stay abreast of industry developments and emerging technologies.

Team Leadership:

• Build, lead, mentor, and develop a high-performing team of E-Commerce professionals.
• Foster a collaborative and innovative work environment.
• Ensure continuous professional development and training for team members.

Commercial/Sales Focus:

• Understanding of consumer electronics market, latest trends and growth opportunities
• Ideas of new categories, services or business verticals that can lead to incremental growth

💡 What We’re Looking For:

Educational Background:

• A bachelor’s degree in business administration, marketing, or a related field.
• An MBA or other advanced degree is an advantage.

Work Experience:

• E-Commerce: Significant experience in developing and managing E-Commerce platforms including website optimization, user experience design, and online merchandising, and omni channel best practices. Must have proven expertise in integrating online and offline channels to provide a seamless customer experience, leveraging data analytics to drive sales and customer engagement.
• Proven track record in leading and motivating an E-Commerce team and managing complex projects.
• Experience in financial forecasting, budgeting, and managing significant projects.

🌟 Why Join Us?

• Career Growth: Opportunities for professional development and career advancement.
• Collaborative Culture: Work with a diverse and talented team.
• Innovative Environment: Be part of a team that values innovation and excellence.