Marketing Specialist

What You’ll Do

• Develop user frequency operation strategies, and oversee the order penetration in these scenarios. Our operational tactics are diverse and include, but are not limited to, category campaign, scenario operation, and marketing game play;
• Identify operation opportunities through market analysis and user demand identification, devise innovative marketing strategies tailored to the local market, and continually update and improve our marketing tools;
• Track and analyze the effectiveness of our marketing campaigns, adjusting our operational strategies as needed to ensure meeting our key target;
• Generate insightful marketing ideas, and create popular case studies;
• Coordinate with Marketing, B-end, D-end, and product teams to ensure efficient implementation and take responsibility for the outcomes of our projects.

What We Need From You

• Candidates should possess strong strategic skills and good communication and understanding abilities. Experience with SQL is a plus;
• The ability to manage complex projects is required, along with a wealth of experience in activity planning and project management;
• Experience in managing merchant marketing activities and traffic operations is necessary. Experience in executing large-scale integrated marketing projects is highly desirable; 4.Candidates should have strong market insight and innovative thinking, with the ability to explore new business models based on business understanding.

What Makes This Role Exciting

• Be the driving force behind innovative business, where you’ll face both challenges and opportunities;
• You’ll need to have a comprehensive understanding of the food delivery business model. There’s plenty of room and flexibility for you to showcase your skills;
• You’ll be part of a core department within our core business, in a team with a great atmosphere that values learning and growth.